Authentically Embracing the “ego” with Humor, Love & da Real.
Be in control of your own destiny and take MATTER into your own HANDS like I do in the following video…
Here I was waiting at a Vancouver bus stop just before midnight with expensive healing machines and a very high chance of rain. I had no umbrella nor shelter and there was no sign of a bus coming. Half an hour before, I had just finished working with a professional fighter and now I was on my way home via public transit.
Well, there was no sign of the ’33′ coming and I was beginning to wonder if I would have to potentially come up with Plan B. Again, I felt I was being tested by the Universe to TRUST. So, I closed my eyes and surrendered to da Deep. Prior to reconnecting, I had called my sleepy buddy, Lucas, to check the internet whether that route was done for the night.
Sure enough – while on the phone – a bus appears in the distance. BUT as it moves closer, I could see that it was Out of Service.
“Great?!,” I sighed in disbelief. Part of me was disappointed, YET da Real Me had witnessed miracles before. That’s when the bus pulled up to the stop and opened the door. “Hey, where are you going? You know this bus route stopped running,” says the driver. I told him that I was heading home back to Yaletown and needed to get to the Canada Line on Prince Edward. He told me to, “Get in!”
Turns out, he was the same bus driver of the bus I had taken earlier, and he had recognized me lugging around my big red suitcase from before. So, SYNCHRONICITY and SERENDIPITY were SIMULTANEOUSLY dancing again…I ended up getting a complimentary ride on my own private OK COACH! (wink), having a connecting conversation with the driver, got directly dropped off at my train stop, AND was given a bonus gift – a FREE bus pass for the train. Talk about being, “OUT OF SERVICE?!”
I arrived home safe and sound without a single drop of rain on da FlowReal Moi. Miraculous Random Flow?!
…Back in January, I received a random inspiring email from a passer-by to my blog site, ToneFloreal.com. You see, the internet does have some benefits?! It really brings the world that much closer.
A reader from Ontario, Canada, shared her touching story that will either blow you away or reaffirm, confirm your faith and trust in this Grand Wonderful Universe. Read On…
In case you ever have a few spare moments and are interested, I wish to share with you an incredible story of my first unbelievable experience with the law of attraction.
As a direct result of my practice of LOA, I went from perhaps the lowest point in my life, to the highest point in my life, literally in a matter of months. I think I may even have difficulty believing my story, had it not happened to me…
Upon breaking up with an ex-boyfriend of mine and trying to get back my belongings which he refused to return, he decided to call the Police and place false allegations against me. As a result of these false allegations, I was arrested, handcuffed, and taken from my workplace the next day on alleged criminal charges of assault, mischief and theft under $5000. As I had absolutely no working knowledge of the legal system, no money for a lawyer, and had never been involved with the Police or the Criminal Justice system ever before in my entire life, I basically found myself in complete despair. They took fingerprints and mug shots and I was released on a Promise to Appear and provided with a court date. With only 3 months left of university before I would be graduating with my Bachelor of Arts Honors Degree in Psychology, I was BEYOND devastated; I knew that with a criminal record I could never get a career working in my field!
I spent a few days crying and feeling sorry for myself. Trying desperately to figure out what I should do or who I should turn to as a university student with no finances. I desperately tried contacting lawyers for consultations, without any success. I tried researching and contacting anyone I could think of that may be able to assist me in making sense of it all, again, without any success. I sucked it up and attended my first court appearance all by myself. I stood up in court and was provided with my disclosure outlining all police notes, statements, etc. the matter was then adjourned so I could decide what I wanted to do, whether that be go to trial or whatnot.
I can recall walking into my house, taking a good look at the disclosure and just bursting into tears as I had absolutely NO idea how to even interpret the legal jargon scrolled across the front page which outlined what it was they were asking for. Again, I spent a few more days crying and feeling sorry for myself. Trying desperately to figure out what I should do or who I should turn to. I tried doing more research, making more phone calls, all without success.
As frustrating as it was knowing that I was innocent, I had no one to turn to with any legal knowledge so I ultimately decided to take the offer which was to avoid trial, I had to complete a counseling program for women involved in domestic abuse, at which time the Prosecutor would withdraw the charges that had been placed against me. I decided I needed to make a decision one way or another. The indecisiveness was driving me crazy. Finally I came to terms with the fact that I was going to have to stop crying and feeling sorry for myself. I knew that the only way to begin feeling better and to start putting the pieces of my life back together, was to get on with it. And so I enrolled in the court ordered women’s group and began to heal.
From the day that I decided that I would in fact attend the counseling, I also made a conscious decision to change the way I thought and felt about the entire situation. I began to tell myself that this was all happening for a reason, that there was more to it than meets the eye. I began to tell myself that maybe I was going through this for the sake of an extraordinary learning experience, that maybe I had to learn this knowledge, in this way, in order to help others in the future in similar circumstances. Once a week for a few months, I attended the women’s support group for those of us who had been involved with domestic violence, at which time I also attended several more court dates completely on my own. And without even knowing of the blessed power of the Law of Attraction, each and everyday I focused all of mind’s energy on the fact that this was all happening for a reason and that this would most definitely amount to something beneficial for me in the long run, I just had no idea what.
Upon completion of the counseling, not only did I get a letter from the counselor highlighting how much of an asset I was to the group and how much I shared and encouraged others to do the same, I also had only one final court date to go, in plea court. This is where the story gets good…
The morning of my final court appearance, I told myself the same thing I did everyday, that this whole thing was happening for a very good reason and that it would definitely turn out to be something positive for me in the long run. I had not been counting on the fact that it would turn positive THAT DAY necessarily. Not knowing the power of the Law of Attraction at that time, to be honest, I was not even using my mental focus as a way of actually trying to bring the positive experience into myself, I was simply using this type of positive thinking as a way of calming my anxiety and worrisome thoughts about the entire situation. I had no idea the power of what I was doing!!
As I sat in the courtroom, calm and collected, thankful that today was the final day of all of this, and that only the positive was left to come, the court appointed lawyer called out for me and I raised my hand. A look of surprise I could not comprehend, came over his face. At which time he brought me into the office next to the courtroom to have a discussion. He said that I seemed oddly out of place and that I seemed very calm and collected considering I was sitting in an Court of Justice Criminal Courtroom waiting to be sentenced. He asked about my story. I calmly explained my story and the position I was in. He sat and stared. He said that I seemed intelligent and wondered if I read a lot of books. I told him yes, I was actually graduating from university in less than a month with my BA Honors Degree in Psychology with a minor in Sociology. He was very much surprised to get to know more about me and my circumstance considering the allegations against me for theft, mischief and assault.
We returned to the courtroom at which time he wrapped up my charges and they were withdrawn. He called me back into the office at which time he offered me a job! We talked business and I began doing research for him and some potential business ideas he had, he also had me working in a part time position at his law office. I COULD NOT BELIEVE IT! I was so, so very thankful and happy. I continued to tell myself how many more positive things would come from this new job, how many great connections I would make and how many amazing opportunities would arise. Again, without even having knowledge of the law of attraction, as if things were already not great enough, within 1-2 weeks this lawyer had recommended me to an alternative criminal law firm where I began working full time as a legal assistant and have been working there ever since, for just over a year now!!
To go from one day being labeled a so-called “criminal” to almost the next being labeled “legal assistant” was absolutely UNBELIEVABLE.
To later learn of the Law of Attraction, looking back on the experience, it absolutely blew my mind! I had not even stopped to realize the significance of what I was doing with the power of my thinking. Now I am inspired. I am excited. I want to continue learning and so here I am! I have been on a journey for knowledge and insight for as long as I can remember and I was drawn to your website among many other sources of knowledge and inspiration. I cannot wait to hear more of what you have to say!!!
Thanks Tone! Keep up the great vibe!
~ Sarah Hopkins
Wow! Wholy Shift?! That was an incredible story you shared from da Heart!! Thank you for sharing such wonderful gift.
You have an amazing attitude and are a direct testament of having faith and trust in the Wholiness within. I feel very honored that
you would share such a story with me even though we had never met. How you found my blog site is evident that LOA is in da Works.
Your story and YOU, will serve to inspire others to never ever give up and to dig deep to activate and to be moved by Divine Grace and Strength. Rather than overindulging in victimhood, you decided to honor your sadness and then finally, you took responsibility for your life. You realized there are no accidents in life but lessons to be learned and negative karma to be burned. You simply shifted your focus toward the Greater.
The courage (BTW – which is Latin from “coming from the heart”) you were able to tap into and exemplify speaks for itself. You are filled with wisdom and your direct miraculous experience has deepened your awareness of the Source. Wherever you go, your aura shines this knowingness. Your example will inspire others to incredible faith, trust and devotion. Continue to move forward with trust even when others doubt you. Teach and counsel others who are open and willing. Your story has even served to deepened my trust and faith in the Divine ~ That…I AM Whole ‘n’ One!
Thank you again for sharing your amazing Law of Attraction story. Wholy Whoa, FlowGirl!
As for the ToneFloreal.com blogsite, I’ll do my very best to share what I know that I don’t know. LOL! Thank you again for your support. Never stop stretching, growing and learning. Remain humble and above all, Trust in da Real Self that you already are. I promise to BE the same.
Yours in Whole ‘n’ Oneness,
Have a WonderFull Wholiday, Y’All! Peace and Love.
P.S. Stay Tuned and Attuned for the Whole ‘n’ One Perpetual Course of Self-Mastery
to be release spontaneously soon by OK COACH! & the Wholy Shift! School of da Real
24 Hours of FUN in Dublin, Ireland, enjoying da IRISH LOVE!
St. Valentine’s Relics, St. Patrick’s Cathedral, and of course, Guinness Factory! No better way to end a day with a REAL PINT of GOOD GUINNESS BEER from da Source. Poured the Precise Way of 119.5 secs. Surreal-ness that Guinness!
If you missed Part 1, click HERE.
Read on for Part 2 of this Scott Jeffrey interview…
Supporting Creativity and Innovation
TF: Why doesn’t society recognize or support creative geniuses? Is it because some of them appear crazy and lazy? Or, for example, society may not recognize a creative genius until after the artist has died. Geniuses often seem to be eccentric, even anti-social and have a difficult time functioning in Old World paradigm-dominated societies. Why doesn’t society recognize them or support them?
SJ: Well, if you look at creativity research, they have a distinction between big ‘C’ Creativity and little ‘c’ creativity. Little ‘c’ creativity might be a student that first understands the Dewey Decimal system and gets it himself. That’s small ‘c’ creativity. Whereas, big ‘C’ Creativity is applied to works of artists who have public recognition. One of the criteria for Big ‘C’ is that society itself approves the artist’s work. I never liked that distinction because in a lot of ways, what society acknowledges is arbitrary. Emily Dickinson was a poet largely unknown until post-mortem. I think one of the qualities that came out of creativity studies by humanistic psychologists like Abraham Maslow and Carl Rogers, who actually took time to investigate creative people, is that creative people had internal validation/verification of whether something was creative or good. They didn’t look to others for approval to see whether it was creative or not.
From a larger perspective, however, I think that real creative folks tend to be mavericks by nature, and they’re a perceived danger to the “establishment.” Machiavelli, in The Prince, said that a leader should never innovate because an innovation is looked at as an attack on how things are and who people are now. That’s how people see it.
You have some organizations, like Google, Apple and Amazon, that have successfully fostered cultures of innovation and change, whereas, other slower moving enterprises have trouble keeping up. This is fascinating in the business world. Most organizations are truly afraid of change. They like it the way it is. The management and employees will sooner go down with the business as it is and continue to lose market share, then change their ways. Out of fear, we try to squash creative genius.
There’s a lot of other factors, too, like perhaps the standardization of our school systems. And it’s hard to support creative genius when the dominant force are concepts like “no student left behind,” which plays to the lowest common denominator.
How do you celebrate genius? How do you support genius? It’s hard to do in any kind of structured way. The best way to do is in a free society. We still have a high level of creative output in our current culture because people have the freedom to do so.
TF: That pretty much creates a distinction with Creatives with a capital ‘C’ and creatives with a little ‘c’. It seems like the Creatives have a trust, in terms, of basic survival needs and being taken care of and focus on their work exclusively. Whereas, people who want to be creative or who are creative, procrastinate because they are worried they’re going to be a starving artist. There is that issue of ‘distrust’ in being able to do what they love and earn an income at the same time.
SJ: Well, I think there’s this belief or myth that a lot of people have that their work has to be who they are. If they love to do some sort of creative work, they have to do it for a living; they believe they have to make money at it.
A lot of times, the best way to squash the creative impulse is to try to make a business or a professional life out of what you love. Better to produce the work out of pure enjoyment of producing it than actually trying to sell it because the intention is going to be different and the work is going to be different. Do the work for some higher purpose from within yourself. It’s rare for a person to make a living as a big ‘C’ Creative. It’s not a regular occurrence. That’s not to say you should squash that idea. I think we would have a higher level of creative output in society if our meaningful work wasn’t so much tied to our survival, to making a living.
We could have work that provides financial stability and then have, whether it’s a hobby, or something that we enjoy on the side as our creative work. A lot of people do that. They paint and they’re not trying to get a gallery showing. Or they write without a thought about publication. Nowadays, it’s very easy to self-publish or put anything out on the Internet. Some people just write out of the enjoyment of writing without needing to bring that work forth in the world.
TF: So the joy, itself, of creating is where it’s at for being a channel or inspiration of creativity. Not for a result, like earning an income?
SJ: Yeah, it doesn’t have to be tied to money. That’s often what squashes the creative impulses. Greedy energy comes into play. Now, products come to market so fast that it’s just about whether we’re going to make money or not.
Whereas, to the creative, who often has an aversion to money, it’s not a function of saying that money is “bad” or anything like that. It’s being able to look at that creative work as a form of play, as a form of self-expression, or a service to God—however they want to frame it. And if there are ways to introduce that to the world, great! But it’s not a prerequisite for creative endeavors.
TF: That seems to answer this next question…Creativity appears to come in cycles. Or is it possible to have unlimited creativity? The reason I ask is because of history. For example, the Renaissance seemed to flourish with creativity whereas, the entertainment industry today is severely deficient, evident in remade movies and TV shows and awful music.
SJ: Right, there’s two things here: Could there be unlimited creativity both in an culture vs. the individual? Yes, I guess you can say both. Throughout history, there was pockets of time, like the Renaissance, like both democratic Athens and in the Roman era during Augustus’ rule, where creativity flourished. I think we have it right now, too. I think we’re in the midst of a creative renaissance in certain ways, too. But as you know, not in the form of the entertainment industry. (laughs)
There are conditions in place for creativity in the form of freedom. You don’t see high levels of creative output in a culture that is suppressed by some kind of totalitarian government, where there is a great deal of censorship. Researchers of creativity bring our attention to that.
In terms of the entertainment industry, I think film used to be more of a form of art. That’s why a lot of people appreciate Turners Classic Movies because people are watching these movies as a form of art. Today, you see this pervasive focus on box office sales and it’s just about making money—a lot of money. Why do they do a remake of a movie they just made twenty years ago —or two years ago? Well, they figure it likely to generate sufficient sales. Most of these entertainment companies are publicly-traded so they have to be very concerned about quarterly growth and there are so many factors and indicators that are not related to the art, but are driven by profits.
Can it be done? Yes, I think HBO does a good job of innovating and producing creative television. Do they have a lot of misses? Sure. But they are willing to try. They’re willing to go out and experiment with something and fail.
I think one of the challenges for modern film studios is that the cost of these films continue to spiral upwards so the need to ensure profit is high. Why do a new movie and risk failure when you can do Shrek 4? You generated enough sales with 1, 2 and 3, and even if Shrek 4 isn’t great, it’s going to bring in enough sales to substantiate a $100 million dollar budget.
You see the condition of freedom present, but if the internal condition of greed or fear is also present, that’s one of those things that’s going to block the creative impulse. Then you get into control.
Marvel provides an interesting illustration. Before Marvel was bought by Disney last year, they started putting out movies like Iron Man. It was the first film Marvel did on their own without licensing the property to another studio, and it was extremely successful and they already came out with a sequel. What was interesting about how that movie was made is that the studio gave the creatives full control of the project as opposed to having the managers in the studio dictate, “Well, we should change this because this is going to have a higher response in our test groups.” It made a difference. Allowing the creatives to be creative without having people in the board room making decisions based on focus groups and things like that. It goes a long way.
Creativity in Business and Advertising
TF: That brings up the next topic on: What have you noticed in the collective field of business branding and marketing? Is there a shift happening regarding creativity in advertising?
SJ: Well, (laughs), I don’t know if there’s a shift. There’s always been these pockets of innovations in advertising. Apple clearly comes to mind, right away. But, I don’t … I must confess in full disclosure, I don’t watch TV so I don’t see too much advertising. (laughter).
TF: What about billboards? I’ve noticed some companies actually use creative ads that seem like they have been inspired by somebody that, possibly even meditates, or just receives really creative ideas and they put it out and they’re pretty funny or humorous.
SJ: Yeah, no doubt, there are some brilliant ads, there always been from the time of great advertisers like Ogilvy and Bernbach, creative advertising out there. I think the main shift we’re starting to see is a lot of companies are focusing more on the customer. In focusing on their customers, they are able to come up with meaningful ads that also have the propensities to be more creative. Advertiser often create ads that will win a CLIO award but they don’t necessarily do anything for the brand or effectively sell a product. (laughs). They might be really creative and different but they may not be very effective ads. That may be a very important distinction here: creativity is not just something that is novel.
In the context of business, we need creativity that is going to produce results. If it doesn’t move toward some bottom-line effort, then from a business perspective, it is not effective.
TF: Where’s is the fine-line then for what I consider real attraction marketing where the customer sees an ad and chooses the product out choice, out of empowerment, whereas some companies use ‘hook and hype’ – they call it ‘attraction marketing’ but it’s really, i think, manipulation tactics to get people to act, to buy a product before it’s too late, before they miss the sale. So, where is the fine-line on that? Is it possible to have a creative ad that encourages people to make a choice or do you really need to use flash, seduction, glamor, explosive things to get somebody’s attention? Like marketing that say something like, “Hey, you got to buy this product now or else, I may never release it on the market again.”
SJ: Well, one of the good things that’s happening in the technological world is that the customer is in charge more than ever before. So, gimmicky marketing is going to turn off more and more people. We have a much more educated consumer base that have access to all the information we need. When a company says something about a product in an ad, you can Google it and within two seconds, find out what other customers have said. Word of mouth can make or break a product in seconds. These are the dangers that movie studios face. Bad word of mouth can squash an opening of a $100 million dollar budget movie on opening night.
With hyper-connectivity, there’s going to be a high level of accountability on the part of businesses. Businesses that are saying things that are not true in their ads, trying to grab attention as oppose to allowing the information to be presented and stand on its own, are going to lose. This is a very old practice that’s going to become less and less effective. Marketing and brand managers are discovering that everyday.
Creativity needs boundaries to work. In business, what we found is that you have to start with the understanding of your customer. Creativity comes in how to communicate the message that’s most relevant to them. That speaks to their hearts, their minds, and helps educate them on how the product benefits the customer and how the company is coming from a place of support rather than being simply transactional. Companies used to only be interested in making a sale, in getting the next transaction. Whoever bought from you, great; whoever didn’t, it didn’t matter.
Now, brands need to build relationships and be more relational. So, in order to be a more relational business you need to have an understanding of what drives loyalty; you have to have an understanding of what’s meaningful and important to your customers. Then, once you have those insights, you can use creativity and creative advertising to address their needs.
TF: Scott, I think that’s pretty much the end of the show here but where can the listeners go who are interested in purchasing your book or want to find out more about your work?
SJ: ScottJeffrey.com is my website and weekly blog. Books available, I guess, everywhere. (laughs). Amazon.com, however, has creatively dominated the book market.
TF: Incredible! Thank you so much for sharing your glowing and flowing Presence with all of us, Scott, on the Wholy Shift! Glow with da Flow Show. It’s definitely an honor. I wanna thank you for coming on to the show.
SJ: Thank you. It was a pleasure and thank you for your persistence.
TF: (Laughter) No problem. It took awhile but I’m glad we were finally able to make it happen.
SJ: OK, Tone.
TF: We can’t take credit either – Humility.
SJ: It’s happen of its own.
TF: It’s happen of its own creatively! (laughter). So, anyway…Everyone, Be Well and Shine On! Bye for now. Thank you lots, Scott Jeffrey!
To find out more about Scott’s work and his book, check out ScottJeffrey.com
Click Scott’s book below if you’d like to order now
Read on for Part 1 of this interview…
Tone Floreal: Hi EveryOne, this is Tone Floreal and Welcome to the Wholy Shift! Glow with da Flow Show.
On today’s show, we have an amazing guest that took me a whole year to hunt down. (laughs).
His name is Scott Jeffrey.
Scott is a strategic advisor and professional coach to chief executives, best-selling authors, and speakers. He’s the managing partner at The Cult Branding Company, a brand research firm that works with clients like Kohl’s Department Stores, Scheels, and Turner Classic Movies. He is also the author of numerous books, including Creativity Revealed: Discovering the Source of Inspiration. The topic of today’s interview…is none other than:
Let’s let it flow.
The Source of Creativity
So, in your book, Creativity Revealed: Discovering the Source of Inspiration, you dedicate your book “To the Eternal Student from whom creativity is sure to flow.” What do you mean by that opening statement?
Scott Jeffrey: Well, one of the archetypes discussed in the creative process is The Student. The Eternal Student is epitomized by Socrates, who was always asking questions, always coming place of willingness, a place of humility. For him, creativity was always there as he never came from the place of “I know it all”—he was always open to looking for some form of Higher Truth and so, the book is dedicated to all those souls who are looking for deeper answers.
TF: Incredible. So, when those talk about being open…Where is Creativity actually coming from?
SJ: Right, Right…That in itself takes more than half the book to answer. (laughter) Briefly, the answer we come to is that: Creativity arises from Consciousness itself. Let see what does that mean when we say, “Consciousness?” Most of time when we think of creativity, we think of creative people and their creative minds or creative brains that operate differently. There’s a level of truth to that. But, ultimately when you study creativity and creative geniuses of the past, one thing you find is that many of the greatest minds all looked at the source of creativity coming from something beyond themselves. They all had different names for it, some called it a Higher Power, Daemon, God, or what ever you like to call it. What we’re calling it here is the Field of Consciousness itself, sort of a more modern phrase for that same concept. Instead of looking at creativity coming from our heads—as something that we’re doing or creating—it’s coming from this aspect that we all share. You might say that creativity is coming from a collective pool or a field of being—however you want to phrase it.
TF: Right, Right. In your book, you also describe or detail the Four Creative Archetypes. What do you mean or could you give a quick summary of each archetype and how they all tie together with the creative process?
SJ: Sure, psychologist Graham Wallas, in the 20s, wrote a book called “The Art of Thought.” He’s the first person I’m aware of that classified the stages of the creative process. He said there’s essentially four stages: Preparation, Incubation, Illumination, and Verification. So, any creative endeavors goes through these four phases. First, preparing, doing your studies, doing your thought process, doing the work needed to accumulate the information in whatever way, shape or form that might be. Then, the Incubation phase is when you allow the idea to percolate within your mind. The Illumination phase arises when you reach a moment where it sort of comes to you, the answer becomes obvious. And then, Verification: “Was that really a stroke of genius or was that some idea that doesn’t hold any water?”
Then, we took Wallas’s four stages and instead of looking at it as a linear process, we said, “What are the archetypes that are arising within each stages?” Instead of saying we’re going to follow a step-by-step procedure to be more creative, we’re going to align with certain fields, certain ways of being that are consistent with each of those stages. For example, with Preparation: what signifies the Preparation stage but The Student? There you have the qualities of willingness, study and devotion. Then we move from the Student or Preparation, to the Incubation stage. That one we called the Wanderer from which the image comes to mind of a poet sitting in a coffee shop or someone walking aimlessly through the woods. Here, people often come to ideas in the shower or driving on the highway. The mind is aimless and unfocused.
Then, we go from the Wanderer to the Illumination stage, which is most cleanly classified as The Light. What do I mean by the Light in the context of how we just described Creativity? It’s the Light of Consciousness itself. In the Illumination of that Light—from the field of consciousness—the answer just presents itself. Instead of saying we brought it forth, we say it presents itself.
And then once again, is that really an insight or is it just an opinion that came to mind? In the Verification stage we have the Scientist that objectifies the answer and validates whether or not it is indeed so. Those are creative archetypes that go along with the creative process.
TF: Very interesting because a lot of people would try to take credit for their ideas…What impersonal phenomenon or qualities are revealed when creative people are inspired?
SJ: That, right there, is the main distinction. The quality is humility: they’re not taking credit for their work. In that light, they might be waking up from a dream and all the sudden the answers present itself. Or they could be hard at work on a subject and all the sudden it presents itself. But instead of thinking in terms “I came to this conclusion,” there is this quality of “something has been brought forth and I am merely the carrier of it.” Again, the word (humility) that keeps coming up—and you get this sense of throughout any kind of biographical study of creative geniuses—is a profound level of humility that transcends any ego tendency to claim credit for what’s been created.
TF: Interesting. Interesting. How is one able to know at that moment that it happens? How can they able to decipher the difference between appearance vs. essence?
SJ: Right. Well, it’s hard. That’s a good question. I think it’s hard. In the beginning, there is probably a lot of doubt but when someone reaches a high level of maturity in their creative self and creative identity, you begin to trust the intuition that presents itself and ultimately, you begin to focus more on the overall field instead of trying to get really specific. When you have an idea come to you, there’s this sense of knowing that you are onto something. There are physiologic indicators. But ultimately, you just kinda know. How you know is something that’s more of an oncological discussion, I suppose. But there is a knowing. This is a sense, “Hey, this is right. This is something really meaningful that just came forth.”
But when you do question it, maybe the best thing to do is capture these ideas in a journal or something, and sit with it and see what comes next. Let the Scientist evaluate it.
The Blocks to Creativity
TF: This is interesting because you also talk about in your book, “To get out of our own way” to describe the ego and its sneaky way of squashing the creative flow. For people who are just trusting their intuition, how is one able to mature into that knowingness where they’re not squashing their creative flow because of doubt?
SJ: To get out of your own way, first you have to become a student of the ego, of the mechanism of defense that are intrinsic of the mind itself that keep us from realizing our creative nature. In the book, we go into the four primary ones that are most pervasive. For example, judgement. We all have that inner critic that speaks to the doubt that you just mentioned. And that judgement is always there. We get ingrained from childhood as soon as we enter school, when that one kid raises his hand to answer a question and the teacher squashes the answer. We get programmed right away, to say “Alright, let’s not think creatively. Let’s just try to be as sure as we can and play it safe.” From that point on, we learn that it’s easier to be a critic then it is to be creative.
Edward de Bono has a great concept called, The Six Thinking Hats. An excellent book. Very simple way of brainstorming where there are six different colored hats, each one relating to a different perspective. For example, there’s the Black Hat which is the cautionary perspective, which everyone, especially in our western world, is really good at. People are great at shooting down ideas, seeing what’s wrong with ideas.
But the opposite of the Black Hat is the Yellow Hat, which is value sensitivity, where we look to see what’s the positive of an idea. That one is, for most of us, fairly weak—especially in the corporate world. So, one thing I think we all can do to increase our creative potential, is to foster value sensitivity. Ask questions like, “What’s the value of this idea? What’s the benefit of it? Where can this idea take me?”… As opposed to saying right away, “What’s wrong with it,” which activates the inner critic.
Now, one of the problems is once the inner critic gets activated, it’s impossible to get any creative work done. Sit down in front of a blank screen, and if you’re saying to yourself, “Oh, this isn’t going to be any good” before you start it, how would you even write anything? You would be completely stagnant.
There’s a number of things we do to get in our own way besides judging. We cling to certain belief systems, we have opinions about things that get in our way; we have limiting positions about how we see the world.
There are a lot things we need to become students of, to learn about and become aware of—so that we can get out of our way. That’s really the work. There’s a lot books on techniques of creativity. I am not really a big believer in them. I found in creativity, like so many aspects of life, it’s not about doing something, it’s about removing the obstacles to that natural source of creativity.
TF: In the case of approval-seeking behaviors, or fear, how can one overcome that, in regard to being creative, and not worry about how people are gonna perceive their work?
SJ: How do you get over the fear? Of being in fear?
SJ: That again, is part of the work. First thing one needs to do is become fully conscious of that fear and that drive to be fearful. That’s a big step that most of us don’t fully accept; we don’t fully accept that fear. We repress it to a certain level and we think we’re stuck. What’s writer’s block other than a resistance to the process of writing which generally comes from fear?
There are techniques out there that are helpful in the removal or the processing through of negative emotions like energy tapping and different forms of emotional releasing. Here’s one of the simplest ways: let’s say you’re sitting down to write or to paint, you feel that wave of fear come up or that negative programming. Just sit with it. Go into it completely. It doesn’t have to take long. We think these emotions, like fear, are going to stay with us forever and it’s going to haunt us while we’re doing our work. But instead, we actually allow ourselves to just kinda sit with the emotions and be with them fully. Even schedule time to be afraid (laughs). Put it on your calendar, from three to four today, I’m gonna just stay with fear. I’m just gonna be with fear.
TF: That’s pretty cool.
SJ: That technique could yield results fairly quickly. We’re just used to distracting ourselves in so many different ways it’s so easy nowadays to distract ourselves that we don’t actually fully experience those negative emotions that are blocking the creative flow.
TF: On the next topic, in your book, you describe the “Old World” — the dominant perception or paradigm of causality. Can you explain to the listeners what you mean by “Old World” and “causality” and how is that a hindrance to the Creative Flow?
SJ: Sure. So, we contrast the Old World with the New World. The Old World you might define as the mechanistic world, the scientific paradigm, often called the Newtonian paradigm. It arose in the 1700s primarily with Descartes and Newton. And it’s a very useful world, it’s not a function of trying to refute it and attack the Old World but we need to understand that mechanistic view is purely linear where everything is observable: if it’s observable, if it’s measurable, it’s real. If it’s not measurable, it’s not real. So, that’s probably the easiest way to classify the Old World.
When we say New World, even though it’s not new, it represents what the theoretical sciences are pointing to in the form of quantum theory and chaos theory, where the world isn’t exactly that simple. It’s not so black and white. There’s a world beyond what we can observe and measure where human consciousness itself influences what we are observing. In the New World, the observer becomes intricately linked to that which is being observed.
In the Old World, there’s the paradigm of causality, which is a “This causing a that.” That’s causality. Let’s make sure we’re defining all the terms for everybody. In causality, there’s a “this” causing a “that.” So you drop a pencil, you cause the pencil to drop. You get sick, there’s a cause to that illness. You sell a product, there’s a cause for that sale. So, that’s the Old World mechanistic view of causality.
Now, what we begin to see in the New World is that instead of one thing causing the next, which is again a linear, sequential reality that we are perceiving, we begin to see a nonlinear reality, where instead of linear sequence, we see an emergence from moment to moment.
The biggest challenge with the New World is that languaging is always limited. Scientists put words and concepts to things that, by definition, are not definable. It cannot be described very accurately but we can do our best to communicate these concepts.
TF: So, it’s more or less, a knowingness that you can’t really describe with words, but you attempt to.
SJ: You do what you can to approximate an understanding so we can have a discussion about it. The reason why we say causality is a hindrance is because of this notion that “I caused a creative idea.” That, itself, is an error and that’s going to block our creative flow. Remember that the creative genius is coming from a place of humility. They are not stuck in that mindset; instead of looking at causes, they’re looking at conditions.
One of the conditions that might be in place is allowing the ideas to come forth. You look at different sets of qualities that come into play. There might be external conditions, as well, but primarily, what you see is that the majority of conditions are internal. They’re subjective, meaning coming from the inner subject, as opposed to the outer, objective world. It’s the internal as opposed to the external.
Right Brain versus Left Brain, Linear versus Nonlinear
TF: WOW, WOW! From that place then, what roadblocks, hazards or pitfalls could one encounter living the Creative Glow with da Flow Lifestyle? What would happen to somebody’s life if they became totally right-brain creatively dominant?
SJ: You mean if someone was just right-brain—like if they were just coming from that nonlinear?
SJ: Well, their life would probably be in chaos, I would imagine.
SJ: You know, there’s a balance between the two (the linear and the nonlinear). It would be hard to come forth with creative work if someone was strictly right-brain oriented. There are a lot of examples in history of artistic geniuses that went mad because they were so right-brain oriented that they couldn’t manifest what was arose in the right brain. They couldn’t express it in any format. They went mad trying to do so. There is a need for balance (between the two hemispheres) in coming forth in producing the creative work and allowing that Light to shine.
TF: Yes, that’s very interesting because I’ve noticed that in most spiritual works, the focus is primarily on the nonlinear or right-brain dominance. How would one be able to integrate the creative aspect of the right brain into a society while simultaneously using their left brain in a linear way?
SJ: That’s a great question. I think again it comes back to the Creative Archetypes that we talked about earlier. I think you see a really good balancing between the right and left brain. The Student is more left-brain orientated, coming from a place of study that puts forth the question and seeks the answers. That can be a very linear process. The Wanderer allows everything to be, lets go, and comes from a place of allowing. That’s more in the nonlinear realm. The Light itself is, of course, nonlinear. The Scientist (Verification stage) comes back to this linear concept of checking and using left brain tools to say, “Hey look, there’s legitimacy to this nonlinear realization.”
I think in a practical standpoint,you have to keep in mind, too, how long creativity can take…
Howard Gardner, creator of the Multiple Intelligences concept, wrote a book called, “Creative Minds”, where he profiles 7 different creative geniuses. One of the consistent things he found was that with each creative genius, it was at least a decade of study and work before anything of substance was produced. It wasn’t just an immediate occurrence. Creativity researcher Howard Gruber found that a similar 10 year period was necessary for creativity. A lot of people just want to forgo that 10 year period of work. (laughter)
TF: We want it instantaneous, like a flash of genius. Like immediately, yeah?
SJ: Exactly! We just want to be, or identify ourselves as creative, and just live that creative lifestyle, but ultimately, any artist you can think of, worked hard at their craft. Michael Jordan, you might say is one of the most creative basketball players that ever played the game, and he worked harder in practice than any other player too.
TF: That’s right, that’s right.
SJ: Musicians, the same thing. They might be really relaxed and laid back on stage and that’s the identity we may have of them, but we don’t see them spending hours every single day at their craft so that they can have that level of competency. To get to that level, in performance terminology, of unconscious competence, it takes a lot of left-brain effort. It’s a melding of the yin and the yang. The yang energy is the “doing” of it, putting forth effort and the yin is that “allowing.” So you do your study and then you let go and allow it to percolate and become part of you.
TF: Wow! Many have this perception that those who have that “glow with da flow” attitude, who just go with the flow, are people wandering and blowing in the wind with no sense of direction. That can be true. But in essence, to be in harmony creatively, one must learn to channel their creative intention, by first setting their sail and then, flow from there. It’s balanced.
SJ: Yeah, many creative types out there don’t like goal-setting because it’s too rigid, too linear. But we all need structure. Creativity works well under a deadline. Like writing, for example. If you don’t have a deadline, chances are that work is not getting completed. (laughter). There are left-brain tools that are very useful for right-brain oriented people.
Stay tuned for Part 2 of this interview next week…Meanwhile, check out ScottJeffrey.com
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Who Says a Good Cry Has to Be Sad?
The following is a 7-part mini-documentary of recent trip to Viet Nam to train a medical doctor, turned Buddhist monk, on the use of two healing devices, the Electro-Acuscope & Myopulse, that facilitate healing 2-3x faster than normal. I didn’t expect to be surrounded and overwhelmed by the beauty of Unconditional Love displayed from the monks, nuns & young volunteers at this free clinic for the poor.
Enjoy, especially Part 7 – The Finale!